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Creating linkedin groups12/2/2023 Take time to amplify the messages already inside the Group, and lift up your fellow group members!īy regularly contributing to the conversation, asking questions, and offering resources, LinkedIn Groups can help put a spotlight onto your own personal brand and the value you can bring to a potential client. Comment as much as you content – commenting on the existing conversations is just as important to the growth of the Group as creating original content.Unfortunately, the self-promotion posts get very little engagement, and aside from it creating ill-will with the group members, it could get you booted. It’s a rule I’ve seen broken time and time again. No self-promotion – The cardinal rule in groups is no self-promotion.Create a conversation between the Group members about a relevant topic. Create conversation versus creating a static post – a post that has no strong call to engage will collect dust very quickly inside a LinkedIn group.Yes, your paper clips can help your admin clients bundle wayward papers, but providing a link to a resource that discusses free CRM tools to help manage their business may be just the thing they need to solve their larger problems. Learning what your client’s pain points and challenges are outside of your product, and then providing insights or resources for that challenge is a great way to set yourself apart from the competition. Provide something of value outside of your paid product or service – We often default to our product or service as being something of value, and while this is very true, it isn’t the ONLY thing that our ideal client will find value in.When it’s time to post inside the LinkedIn, group, keep these content rules in mind Be one of those users and continue to feed into the group with your insights, questions and comments. Be a part of the growth strategy – often 80% of the content inside of groups comes from a small handful of engaged users.Widen your scope and be on the look-out for great connections! Be on the look-out for other great connections – Groups are a great place to connect with other like-minded individuals including mentors, mentees, potential collaborators and thought leaders.The return on your investment will be actualized as you continue to build trust with the group members. Groups are not the place for a hard sell of your product, but rather to establish trust with the group members through contributing insights and expecting nothing in return. Contribute where appropriate – once you’ve established some rapport in the community as someone who engages with likes and comments, its time to contribute with value-add posts and commentary to the discussions between members.Ensure you “like” those posts this is a great first step to getting your name recognized in the group community. You can learn alot about your ideal community from the questions they ask in a group, and from the answers and solutions they provide each other. Listen before you post – once you find groups that have engaged members who contribute to a 2-way dialogue, ensure you spend time being the “fly on the wall” and listening in on what they are discussing.If you sell paper clips to administrative professionals, spend time in groups where the admins are hanging out, in addition to the groups that teach you how to sell more paper clips. While some groups may speak to your passions and interests, ensure you also spend time in groups where your ideal community is hanging out. The key to engaging in LinkedIn groups is to ensure you’re spending your time in the right place. Engage in the right groups – there are a plethora of LinkedIn groups, for every industry and talent.But before you start sprinkling content throughout these Groups, let’s set a few ground rules: Once you’ve found the right Group to engage in, it’s time to get involved. How to Use LinkedIn Groups to Attract Your Ideal Client You can also create a new group focused on a specific topic or industry. You can find groups to join by searching at the top of your homepage or viewing the groups you’ve already joined.
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